Marketing Function of Physical treatment-Marketing Functions

Marketing Function of Physical treatment - Marketing Functions

Here we will discuss about the functions of marketing which includes Physical treatment as a function of Marketing. Here we will discuss about functions of marketing, physical treatment of marketing, marketing concepts and functions, concepts of marketing and its functions, marketing function transportation, marketing function storage, marketing function branding, marketing function packaging, marketing function physical treatment.

Function of physical treatment:

Function of physical treatment is one of the major and third concepts of marketing. It includes-

• Branding and standardization of product,
• Packaging,
• Storage, and
• Transportation, of goods from manufacturer to its prospective consumer.

Branding and standardisation of product: Standardisation means setting up the specifications of a product. And Branding helps in facilitating the product from the market having similar kind of products. These activities help to promote the sale in the market.

Packaging: Packaging helps the product and protects it from environment for giving the product long life. It also keeps the products safety while transporting it from one place to another place. Therefore, it is one of the important functions of marketing.

Storage: Goods are generally produced in a large quantity, in anticipation of the demand. Due to that, it is necessary to keep the goods safe and protected and thus needs warehouses for it.

Transportation: Now a day’s manufacturer produces on a large scale to meet the requirements of consumers in long run in different-different country. Therefore, transportation helps in bridging the gap between the buyers and the manufacturers. Transportation plays a significant role in an economy. Rapid industrialisation and exchange of goods and services cannot take place without the means of transportation. Therefore, it is an important function of marketing.

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