About Marketing - What is Marketing?

What Is Marketing?

What is the importance of marketing?

Marketing is defined as the process of management through which he goods and service can flow from the producer to its prospective customer. It is the primary concept of management is important for a company. The importance of marketing are described as follows:-

1. It helps to determine the tastes and preferences of the consumer.
2. It helps in differentiating the products identity from the rival products.
3. It helps in determining the price and quality of the product.
4. Helps in Determining the Distribution Channel for Selecting the consumers.
5. It also helps in the promotional activities of the product which results in the marketing of the product in the market.